Kickstarter vs Indiegogo: A Comprehensive Comparison

When it comes to comparing the funding capacities of Kickstarter and Indiegogo, the numbers tell a fascinating story. Despite Indiegogo’s early lead, Kickstarter has managed to catch up and even surpass its rival, and the world of crowdfunding as a whole is growing at an incredible rate. Let's dive into the details.

Traffic and Funding Comparisons

Before we get into the funding comparisons, it's important to understand the traffic differences between these two platforms. On average, Kickstarter generates around 20 million visitors per month, whereas Indiegogo attracts roughly 7 million visitors. This significant difference in traffic speaks volumes about the perceived popularity and user base of each platform.

When it comes to funding, Kickstarter shares a lot of data. As of the latest statistics, it has raised over 6.8 billion dollars in total. Indiegogo, on the other hand, does not share its total raised amount. However, considering that Indiegogo was active during the heyday of crowdfunding alongside Kickstarter, it's reasonable to estimate that it has raised between 3 to 5 billion dollars.

Global Crowdfunding Sector Insights

The crowdfunding landscape is vast and growing. Here are some key statistics that paint a broader picture:

Yearly Crowdfunding Statistics

17.2 billion is generated yearly through crowdfunding in North America alone. Crowdfunding funds grew by 33.7 percent last year. 6,455,080 worldwide crowdfunding campaigns were launched last year. Average successful crowdfunding campaigns raised $28,656. The average amount raised by all crowdfunding campaigns last year was $824. An average of 22.4 crowdfunding campaigns out of 100 succeed. Typically, crowdfunding projects have 47 backers, while fully funded campaigns average 300 backers. The average pledge for fully funded projects is $96, and for all crowdfunding campaigns, it is $88. Crowdfunding campaigns that include videos typically raise 105 percent more than those without videos. Campaigns that update followers regularly tend to raise 126 percent more than those with no updates.

Future Projections

The crowdfunding market is projected to grow to $300 billion by 2030. By 2023, it is estimated there will be 12,063,870 campaigns. Adding a personal touch to your campaign can result in 79 more backers. Crowdfunding campaigns that raise at least 30 percent of their goal within the first week are more likely to reach their goal.

Platform-Specific KPIs

Here are some platform-specific key performance indicators (KPIs) for both Kickstarter and Indiegogo:

Kickstarter has had 319,051 completed projects, the most overall for any platform. Fundrazr projects have a 41.8 percent chance of success, the best chance among all platforms. Indiegogo projects, on average, raise $41,634 each, the highest average of any platform. Crowdfunding campaigns that are team-driven tend to raise 38 percent more than solo campaigns. Crowdfunding campaigns led by those aged 24-35 are much more likely to participate. Older backers are significantly less likely to support campaigns. Successful campaigns take an average of 11 days to prepare. On average, a crowdfunding campaign lasts 9 weeks. Campaign admins that share updates throughout their campaign have a much higher success rate.

Lasting Insights

While Kickstarter and Indiegogo have some differences in terms of traffic and funding, it's clear that both platforms are integral to the crowdfunding ecosystem. Whether you're a creator or a backer, understanding these data points and trends can help you make more informed decisions when funding or supporting campaigns.

To learn more about crowdfunding data, funding strategies, and successful campaign examples, feel free to explore the following article and related resources:

Detailed Crowdfunding Data, Stats, and Numbers (Article Link)

These insights provide valuable context for anyone involved in the crowdfunding industry, whether as a creator, backer, or industry insider.